Campus Calm had the chance to consult with lecturer and activist Jean Kilbourne on marketing, addiction and the need for media literacy in America's schools. Jean Kilbourne is internationally acknowledged for her pioneering deal with alcohol and tobacco advertising and the image of females in advert

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Have you ever wondered how the fortune 500 use direct reaction marketing? This week's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M yearly marketing invest at his disposal. The majority of their marketing online is direct reaction dr

Have you ever questioned how the fortune 500 usage direct reaction marketing? Today's interview is with the Chief Marketing Officer of Best Buy, Barry Judge (Fortune 500 rank: 72). Barry has a $500M yearly advertising spend at his disposal. The majority of their marketing online is direct reaction d

Many technical advancements have made media easier to create and circulate. Within the last few years, there have been numerous trends within media. It may be thought that the world wide web and technical advancements assisted the conception of these trends. For example, the use of AI has significa